This is a Treasure of Tarmin advertising published on Dragon Magazine #80. Although I think it's visually really catching and there some very nice elements, from a communication point of view there are some elements that are not really working for me. Here's a list of quick thoughts.
Positive elements
- Superb & catching illustration;
- Clever headline;
- Overall look & feel very well fitted for the target.
Negative elements
- Product category difficult to spot (it's a videogame?);
- Product name recessive;
- Completely inconsistent from the original artwork.
