In this advertising Infocom managed to represent - what we could call - an hyperbook: a book with deeper narrative and interactive dimensions. In fact, back in the day, the claim "More than a Book" was an usual Unique Selling Point for Game Books, Computer Adventures and CRPGs. Statements like the Infocom's one, definitely started to build the idea, even from an academic point of view, that computer adventure games - and not only - were effectively complex texts and not only adults toys.
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