Friday, 17 August 2012

Treasure of Tarmin, Advertising (Dragon Magazine, 1983)

This is a Treasure of Tarmin advertising published on Dragon Magazine #80. Although I think it's visually really catching and there some very nice elements, from a communication point of view there are some elements that are not really working for me. Here's a list of quick thoughts.

Positive elements

      • Superb & catching illustration;
      • Clever headline;
      • Overall look & feel very well fitted for the target.

Negative elements

      • Product category difficult to spot (it's a videogame?);
      • Product name recessive;
      • Completely inconsistent from the original artwork.

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